Digital Marketing, News media marketing, Social media marketing, Online advertising, Marketing modeling, Big data, Machine learning
Education
BS in Business Administration and Applied Statistics, Yonsei University
MS in Applied Statistics, Yonsei University
PhD in Management (Marketing), INSEAD
Experience
Assistant Professor, Emory University
Journal Articles
(2022)
Paywall Suspensions and Digital News Subscriptions.
MARKETING SCIENCE.
(2022)
How consumer digital signals are reshaping the customer journey.
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE.
50,
6
(2021)
How Content Affects Clicks: A Dynamic Model of Online Content Consumption.
Asia Pacific Journal of Information Systems.
31,
4
(2021)
Drivers of Social Network Formation: Exploring Brand Homophily.
마케팅연구.
36,
4
(2019)
Wearout or Weariness? Measuring Potential Negative Consequences of Online Ad Volume and Placement on Website Visits.
JOURNAL OF MARKETING RESEARCH.
56,
1
(2023)
NEWS CONTENT ANALYSIS: THE DIFFERENCE BETWEEN AI AND HUMAN ANCHOR PROGRAMS.
2023 Global Marketing Conference.
KOREA, REPUBLIC OF
(2023)
THE IMPACT OF THE NUMBER OF CROWDFUNDING ROUND ON CONSUMER RESPONSES AND THE FUNDING SUCCESS.
2023 Global Marketing Conference.
KOREA, REPUBLIC OF
(2023)
Artificial Intelligence Anchors in Broadcast Media.
2023 INFORMS Marketing Science Conference.
UNITED STATES
(2023)
GEOTARGETED MOBILE ADVERTISING FOR SMALL BUSINESSES.
Economics of Information and Communication Technologies.
GERMANY
(2022)
Assessing Brand Personality on Social Media: Application of Natural Language Processing and Machine Learning.
Marketing Science Conference.
UNITED STATES
(2022)
Sponsored Content and News Consumption Tradeoffs.
Marketing Science Conference.
UNITED STATES
(2022)
Effectiveness of Micro Ads on Television.
Marketing Science.
UNITED STATES
